Online Marketing

SEO for Local Rankings and the Map Pack

Far too often, people who engage in SEO analysis and the direct optimization of Websites using certain already “traditional” methods forget about the local aspects of the discipline. Worldwide exposure is a wonderful thing, particularly for those businesses which are capable of shipping product or providing services internationally — but if you’ve got a business with one or more actual, physical storefronts, to which clients are prone to visiting… presumably with the expectation that some sort of service or item will be available for purchase when they arrive? Are you in need of SEO company Greenville SC this article might be for you.

 

You need to have a certain level of localized focus.

 

One of the best ways to go ensure that your business — or your client’s business — receives optimal local search rankings is through the use of Google’s Map Pack. It is also called the 7 Pack, because it once listed the top seven relevant businesses in response to a given search query. The Map Pack is the display, including pertinent location and contact information, of the topmost results for a search for local businesses (such as “seafood restaurant in Martha’s Vineyard”) following a Google query. It is a particularly important tool for driving local residents to your business on any mobile platform, because mobile browsers display the Map Pack results ahead of the standard search results. A relevant, highly ranked Map Pack profile thereby becomes an excellent way to drive traffic directly to your brick-and-mortar front door, as mobile devices are continuing to increase in popularity, applicability, and function, across the breadth of our modern society.

 

How Can I Ensure a Detailed and Relevant Map Pack Profile?

 

You cannot directly “fill out” your entire Map Pack profile. You can start, however, by claiming ownership of your business with Google. If you forget this all-important step, you run the risk of irrelevant information taking the place of pertinent business details. It is conceivably possible that somebody else, through a deliberate effort to cause harm, could manage to claim ownership of your business.  

 

Once you’ve taken care of this step, there are several additional things you can do to encourage a prominently displayed Map Pack result.

 

Make sure that you maintain a current and viable business Website, and that your business’ address and other, pertinent contact information are prominently displayed on your Site, preferably in more than one location. Additionally, you want to include this information in your Website’s meta data.

 

Finally, fill out complete profiles for your business on the major social media networks, such as Facebook, Twitter, and Google+, and remain active on them. On Google+, make sure that you select the option with the red balloon to appear on local search listings.

A New Website Design Will Improve Your Sales
Online Marketing Web Design

A New Website Design Will Improve Your Sales

In an ever-more digitalized world, your Website is often your first and foremost marketing tool. Much like a physical storefront unto itself, your Website’s appearance demonstrates the quality of the goods and services which you have to offer to your customers. If your Website is sloppy, disorganized, clashing, garish, tacky, or hard to navigate, customers are going to assume the same thing about both your brick-and-mortar location and the services which you have to offer them. Greenville SC web design company offers quality web design services, so check them out.

 

As the saying goes, you can only make one first impression. Why not nail it?

 

Just as it can work against you if it’s ramshackle or slipshod, a properly, professionally designed Website, one that is attractive and easy to navigate, can work for you as well. A well-designed Website is particularly important to sales conversion; if your Site makes a good impression, a potential customer is far more likely to become an actual customer — perhaps even a recurring customer. You’ve probably got quality products and services, but so does the next business owner standing in line, waiting to secure your customers’ business for themselves.

 

This is one of those little ways in which you can make your business stand out. A properly designed Website can honestly make all the difference in the world.

 

A properly designed Website is, first and foremost, “technically” error-free. Online shoppers in the present day are deeply concerned about issues such as identity theft, hacking, and the loss or theft of their financial information. Even the smallest of glitches, such as a shopping cart landing page which takes too long to load, can send what might otherwise be a paying customer packing.

 

Other important features of a properly designed business Website include streamlining the purchase process — making it quick and easy to select goods or services to purchase. Amazon has raked in yet another in a long line of fortunes with its one-click purchase option. Assuming your customer is stuck with a standard Web-based shopping cart, however, you want to make sure that it’s as quick and painless as possible to get that cart out the proverbial door. Whatever methods of payment you offer should be prominently and clearly displayed. Minimize the number of steps involved. Despite the assumed vulnerability to hacking or other means of theft, many customers appreciate the option to store their banking or credit card information for the convenience it provides. This should always be presented as an option.

 

From how quickly a page loads, to how visually appealing it looks once it’s up there, and how quickly your customer can complete their transaction, professional Website design is a no-brainer step to driving additional sales to your front door.