Online Marketing

Keyword Selection

Keyword selection

The selection of keywords allows you to develop and establish the correct structure of your website. The correct structure implies the presence of logically aligned landing pages containing content that is useful to users.

Such site navigation is convenient for users and is highly valued by search engines.

The very idea of selecting keywords is not new. Every single “SEO Guy” is interested in this question, as well as all the companies involved in the creation and promotion of sites. In this context, the main goal is to get the top spots on Google. In this article, we will talk about all the ways you can improve your keywords selection and the impact of such positive changes.

Google Keyword Tool

There are several ways to select keywords. One of the easiest ways to do so is the keyword tool. When you use a search engine and insert keywords into it to find something that you need, Google offers you similar searches. In most cases, the prompts that Google provides to a user are correct.

Here it is important to understand that these prompts work not only for you but for all users on the internet. This means there is no contextual element to it, all the users that are searching for “Adidas” are going to get a prompt with “Adidas originals”.

The general rules of Google keyword prompts are quite simple: the absence of grammatical and typographical errors, the geographical aspect of a search, presence of legal keywords. Your ultimate goal in search engine promotion is to get into these google keyword prompts, this is a sign of your site’s success.

Semantic kernel

The semantic kernel, abbreviated as SK, comes from the Greek language and it means "one which identifies" and "central, primary", respectively. The semantic kernel of a site is a list of search words and all their variants, which most accurately describes the products and services of a site.

To compile a semantic kernel is to make up a list of all the keywords that the search engine users can potentially find on your site. Here it is important to follow one rule: for each group of keywords, there should be a separate page on your website.

How to make a semantic kernel

Let’s look at a quick way to create a semantic kernel independently. So, you have collected the data from the Google search engine and the prompts that it provided you with. Now, do the same through Yandex and Yahoo. The resulting data should get attached to the list that you’ve got from Google.

Transfer all the keywords to Excel. You should have about 400 keywords at the start. Now run each of these words through the prompt tool (Google, Yandex, Yahoo) and enter the data in Excel. You can repeat this cycle again, and again, it only depends on your patience.

You should get at least 3000 keywords. Once you remove the duplicates, about 700 words will remain

So, we got a list of real keywords. Now you need to group these keywords by meaning and assign each group to a specific page of your website. The most convenient way to do so is to use the Excel filter.

And that’s basically it, a semantic kernel is complete. It is not perfect and may require some improvements, but it didn’t take you a long time to do it.